Senior Sales Manager



Role Summary

To manage sales activities and events in line with the annual sales and marketing plan and to achieve/exceed budget and sales strategy for your hotel


Essential Duties and Responsibilities 

  • Monitors competitors activities and assists in marketing intelligence

  • Refers sales leads to appropriate personnel within the InterContinental Hotels Group

  • Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business

  • Services existing business through management of account bases

  • Sell all facets of the hotel

  • Manage the corporate head office and the preferred hotel history for that company

  • Develop and maintain a regular pattern of sales calls, meeting with principals of target market

  • Provides direction on, and conducts market research and analysis

  • Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, corporate accounts, and other producers closely allied to Hotel business

  • Builds profile within local market place through attendance at various events and local market place

  • Conduct client interviews

  • Entertain clients

  • Plan and conduct familiarization tours and site inspections

  • Travel when required to promote the hotel and develop potential business

  • Maintain regular contact with the IHG hotels in your region and the regional reservation office

  • Monitors existing business and inputs into sales strategy meetings to maximize business

  • Grows existing business and establishes and pursues leads which will develop business

  • Interfaces with operations on a timely basis

  • Initiates and prepares tenders for business

  • Assesses sales and marketing data

  • Assists with the preparation of new products and services

  • Assists in the evaluation of sales and marketing activities

  • Analyses sales mix and likely impact on hotel goals

  • Implement direction from Director of Sales and Marketing and Regional Managers

  • Liaison with advertising agency

  • Stock control of collateral

  • Collateral input

  • Execute advertising/creative briefs in a timely manner

  • Works with superior on manpower planning and management needs

  • Works with superior in the preparation and management of the Department’s budget





Required Skills 

  • Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

  • Problem solving, reasoning, motivating, organizational and training abilities.

  • Proficient in the use of Microsoft Office

  • Good writing skills



  • Bachelor’s degree or Diploma in Sales & Marketing, Hotel Management, Business Administration, or related field preferred



  • 3 years related experience or an equivalent combination of education and experience


Email: recruitment@crowneplazawesthanoi.com or marketing@crowneplazawesthanoi.com

Phone: +84 24 6270 6688   Ext. 7701


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36 Le Duc Tho street, My Dinh 2 ward
Nam Tu Liem district, Hanoi, Vietnam  |  84-24-6270-6688

© 2019 Crowne Plaza® West Hanoi